Hudson Valley, NY /
Aspen, Colorado
Explore previous and current projects below
Visioning, Positioning, Narrative, Business Modeling
Strategic brand architecture and world-building for founders and visionary operators shaping what’s next. Scope adjusts project to project, and may include brand essence work, defining market position, and translating big vision into language, structure, and a cohesive brand system built to scale.
✻ Intensives, retainers, and project based work
Positioning + Differentiation
Naming, Brand Narrative + Messaging
Logos + Visual Systems
Business Model Design
Creative Direction + Brand System
Experience + Worldbuilding
Strategic Advisory
Creative Strategist: Brand Narrative, Experience Design, Cultural Storytelling
A long-horizon resort ecosystem blending hospitality, culture, and leisure infrastructure. Creative direction across narrative, brand identity, and experiential programming, positioning Minas Reserve as a globally relevant resort ecosystem rooted in the cultural richness of Minas Gerais.
✻ Pre-development
Minas Gerais, Brazil
Co Founder + Co Host: Community Salon, Experience Design
A private invite gathering series co designed with elevated venues to showcase a space, concept, or seasonal moment. Crafted around thoughtful conversation, intimate guest lists, and social magnetism, each event centers connection through the simple prompt: bring one person who inspires you.
✻ 600+ events + community programs executed
New York + Aspen
Dreamweaver: Experience Design, Hospitality, Retail
A living brand ecosystem blending design, storytelling, and hospitality. Curated sensory experiences across events, retail, and brand activations that shaped MOLLIE into Aspen’s cultural and social heartbeat.
✻ Michelin Key 2024, 2025
Aspen, CO
Co-founder, Operator
Concepted and launched a world-class social club grounded in connection and creative exchange. Built from the belief that space, when designed with intention, can cultivate community and belonging.
・ 300 Private Members
・ 200 annual events
・ 50+ global club partners
Local Coffee House
Adjacent to Here House - a craft forward coffee shop serving breakfast and lunch beloved by locals and visitors alike. Named Aspen‘s Best Coffee Shop for 6 consecutive years.
Residential + Commercial
Focused on transformation through intention. Small-scale renovations and conversions that reimagine existing spaces, elevating form, function, and long-term value through refined, strategic design.
・ River House / Aspen, CO
・ Miner’s Trail/ Aspen, CO
・ Historical Taos Inn / Taos, NM
・ Wooden Deer Hill / Carbondale, CO
・ Lift1 / Aspen, CO
・ Maker and Place / Aspen, CO
・ Here House / Aspen, CO
・ Local Coffee House / Aspen, CO
CO-LAB
Designed in collaboration with Hangai Mountain Textiles, this limited collection reinterpreted Bauhaus principles through large-scale woven works crafted in yak cashmere. Produced for the Bauhaus Centennial, the pieces were carried by independent boutiques and select larger platforms including GOOP.
Aspen, CO